by Olivia Berrisford | Cargo, Hong Kong
Cathay Cargo launched its first marketing campaign, ‘We Know How’ through recent ceremony held at Hong Kong Aircraft Engineering Company Limited’s (HAECO) hangar facility. During the event, the airline rebranded and introduced new livery on the first Cathay Cargo...
by Olivia Berrisford | Adventure Travel, Editorial Comment, Flight, Space
At 8:30am MT, the Galactic 01 spaceflight took off from Spaceport America in New Mexico, reaching an altitude of around 53 miles. The spaceflight evaluated and measured hypergravity to microgravity transition effects on the human body, including both biological and...
by Olivia Berrisford | Dubai
As of mid-summer 2023, Emirates’ latest ad campaign and brand collaboration will feature Penelope Cruz. The actress and philanthropist is a frequent Emirates flyer and has visited Dubai multiple times. In behind-the-scenes footage shot onboard a signature Emirates...
by Olivia Berrisford | Adventure Travel, Editorial Comment, Flight, Space
This mission represents a new era in government-funded commercial human-tended research missions. The crew will board VSS Unity for a 90-minute flight to conduct a series of suborbital science experiments. The mission’s two objectives are to conduct 13 human-tended...
by Olivia Berrisford | Dubai
Emirates is stamping its mark on global sports with an ad campaign launching ahead of a busy season of events across football, tennis, rugby, cricket, golf, horse racing, and more. Conceptualised and written by Richard Billington, SVP Marketing & Brand at...
