Emirates is stamping its mark on global sports with an ad campaign launching ahead of a busy season of events across football, tennis, rugby, cricket, golf, horse racing, and more. 

Conceptualised and written by Richard Billington, SVP Marketing & Brand at Emirates, and directed by Oscar-winning director, Wally Pfister – the ad will run across all global media platforms, including TV, online and digital channels starting from 3 June. 

The 60-second spot grabs attention with captures of sport action, and features cameos from Arsenal stars and Lancashire Cricket Club players who also wear England’s colours. 

“Don’t just fly, fly better.” 

In the wake of its Lovers of World Football and Lovers of Cricket ads launched last year, Emirates continues to spread its wings to all corners of the world, bringing sports fans closer to the action. 

The ad starts off with a young boy aspiring to fly and whizzes into a world of action-packed excitement with fancy footwork from Arsenal players Aaron Ramsdale and Ben White to a mid-air scissor kick goal from Arsenal star, Bukayo Saka. 

Lancashire Cricket Club players, England’s Phil Salt and Richard Gleeson, also make an appearance as they bowl over fans. 

The ad also shows tennis players acing a match, horses shooting from the traps, golf, rugby and many more moments. Narrated by English actor, Jason Flemyng, the ad wraps up with the airline’s brand promise – “Don’t just fly, fly better.”