Virgin Atlantic is bringing back its navy ‘Fly Virgin Atlantic’ jumper, popularised by the late Princess Diana in the 1990s. Sales will go towards Save the Children, as part of their partnership with the airline.
Sophie Woodford, head of creative and design at Virgin Atlantic, said, “Our collaboration with Save the Children is rooted in a shared commitment to ensuring that children affected by disasters receive the care and resources they need. Through initiatives like this, we can harness the power of our incredible people and use our business as a force for good in the communities we serve and create meaningful change.”
In accordance with the 30th anniversary of Princess Diana wearing the original piece, 20 November 1995, 250 replica jumpers will be available via Virgin Atlantic’s Retail Therapy online store, operated by Tourvest, who waived its retail fee ensuring more funds go directly to the charity. Priced at £59 for adults and £47 for children, Save the Children receive a £10 donation from each sale to support their aims to create change for and with children so that they can receive a future they deserve.
Nicola Terry, chief marketing officer of Tourvest Retail & Catering, commented, “We’re proud to play a part in this meaningful collaboration. By waiving our associated fees, we’ve ensured that more funds go directly to Save the Children, helping to make a real difference for children affected by crises worldwide. It’s a privilege to support Virgin Atlantic in bringing back such an iconic piece with purpose.”
Virgin Atlantic also supports Save the Children’s Emergency Fund, which provides amenities such as healthcare, food, shelter, and education in precarious situations.
Claire Sanford, conflict & humanitarian director of Save the Children UK, added, “I’ve seen first-hand how the Children’s Emergency Fund brings light to the darkest moments, restoring hope, dignity, and the promise of a future for children caught in crisis. With the incredible support of Virgin, we’re helping make sure every child has the chance to grow up safe, seen, and full of possibility.”
Photo: Anwar Hussein/WireImage