by charlotte@aviationnews-online.com | Mar 27, 2024 | Adventure Travel, Dubai
Dubai-based Aviterra has concluded a ’historic deal‘ with Dutch flying car manufacturer PAL-V to bring its Liberty vehicle to the Middle East and Africa, with over 100 units on order. The PAL-V liberty – described by its manufacturers as ’the world’s first real flying...
by Olivia Beresford | Jun 30, 2023 | Dubai
As of mid-summer 2023, Emirates’ latest ad campaign and brand collaboration will feature Penelope Cruz. The actress and philanthropist is a frequent Emirates flyer and has visited Dubai multiple times. In behind-the-scenes footage shot onboard a signature Emirates...
by Olivia Beresford | Jun 30, 2023 | Dubai
Emirates is stamping its mark on global sports with an ad campaign launching ahead of a busy season of events across football, tennis, rugby, cricket, golf, horse racing, and more. Conceptualised and written by Richard Billington, SVP Marketing & Brand at...
by Victoria Tozer-Pennington | Feb 22, 2023 | Dubai, Sustainability
Recycling and sustainability go hand-in-hand. With this mantra, the Emirates has recycled over 500,000 kilograms of plastic and glass in 2022. Interestingly, 500,000 kilograms is almost the same weight as a fully loaded Emirates flagship A380 aircraft. The Emirates...
by Victoria Tozer-Pennington | Feb 15, 2023 | Dubai
Emirates celebrated the Valentine’s Day onboard all its flights with sweet treats, love-themed decadent desserts in the lounges, rosé champagne, romantic movies and music along with gifting options for unique passenger experience. On February 14, 2023 onboard...