Air India has launched its ‘Better Non-Stop’ advertising campaign across London for its new A350 aircraft. The campaign will run across around 9,000 train panels, 300 black cabs as well as digital screens in offices and shopping centres across the British capital.
The advertising campaign was developed by McCann Worldgroup, with media bought by IPG Mediabrands. The campaign will also run on the Heathrow Express and at Heathrow Airport Terminal 2 where the airline operates 31 flights a week.
“We are excited to reach many new travellers in London and become their preferred choice when travelling to India and beyond, especially onboard the brand-new Airbus A350-900,” said Air India head of marketing, loyalty & e-commerce Sunil Suresh. “Air India has embraced a fresh identity and this is only the beginning.”
The campaign will run throughout August.