EVA Air has revealed a colourful and vibrant Thai-themed wall art campaign in Ebor Street in London’s Shoreditch area to encourage engagement from passers-by via a social media competition. As a part of the competition, people have to post a picture of themselves in front of the mural onto their Instagram account using #EVAAIRART and tagging in @evaair_uk from August 21 till September 4. The winner of the competition will win 2 return tickets to Bangkok.
The artwork created by Global Street Art, convey Thailand’s pulsating culture and the fun that can be achieved on a holiday to Thailand with EVA Air.
Sarah Wu, general manager, EVA Air, said: “We are very excited to be launching this artwork campaign to increase brand awareness of EVA Air and portray the airline’s fun, energetic and professional image to a younger audience. With London Heathrow to Bangkok being our most popular route in the UK, this campaign also enables us to showcase the fun and adventure that makes Thailand a popular destination for travellers from our market.”
The mural represents the first time EVA Air has used wall art to promote the airline and its brand in the UK and Shoreditch was the obvious choice as the heart of creativity in London.
Ebor Street is surrounded by other cool and vibrant murals from various brands and is popular with a younger audience being located outside the popular BOXPARK shopping centre and visible from the complex’s bars.
The airline is hoping that locals and visitors to Shoreditch will have their photo taken with the wall art and post this on their social media channels and share with their friends, as well as followers of EVA Air.