Cathay Pacific is offering a new experience for passengers in partnership with Michelin-starred restaurant Duddell’s. The airline has added new variety to its inflight menu called the Hong Kong Flavours.
The airline claims that the promotional menus will bring a fresh and curated interpretation of much-loved local specialties to elevate the food culture of Hong Kong.
Excited to partner with Duddell’s, Cathay Pacific General Manager Customer Experience and Design Vivian Lo commented: “We want to deliver delightful dining experiences for our customers by focusing on the details that matter, and this ethos is at the heart of every single dish we developed together. As Hong Kong’s home airline, we place great importance on serving our customers with authentic local culinary delights through our ‘Hong Kong Flavours’ concept, while also showcasing the diverse range of cuisines our city has to offer. By partnering with renowned Hong Kong restaurants, we hope to give our customers an unforgettable introduction to our city’s culinary offerings and a comforting reminder of the taste of home.”
JIA Group Chief Executive Officer Yenn Wong said: “We have always wanted to partner with Cathay Pacific, one of the most prevalent service providers in the travel industry and a renowned airline. Coincidentally, Duddell’s, one of our popular outlets amongst tourists, has an outpost at Hong Kong International Airport, making the partnership even easier as having an outpost at the airport aids in spreading and fostering Hong Kong’s food culture to the international crowd.
This initiative reflects Cathay Pacific’s aspiration to connect its city to the world by means of the culinary creations.
“As Duddell’s serves Cantonese cuisine, the theme is unquestionably Hong Kong-inspired. We want to create and bring Hong Kong’s traditional flavours, with easy access, to different parts of the world. The team has curated an extensive menu that caters to First and Business class, from appetisers through to desserts,” Wong added.
Cathay Pacific’s First and Business class customers travelling on select flights departing from Hong Kong can enjoy the new promotional menus with refreshed selections of dishes throughout the year.