EL AL Israel Airlines and technology company Voia have created an AI-powered in-flight safety video starring Gal Gadot, Rotem Sela, Lior Raz, and Deni Avdija.
“This is a groundbreaking global initiative – the first time an airline has used artificial intelligence to create in-flight safety videos personalized to each passenger’s destination,” said Nadav Hanin, VP marketing and digital at EL AL. “Instead of one uniform video for all routes, every traveller will experience a different safety video that reflects the sights and spirit of the country they’re flying to. It transforms a routine part of the flight into a personalised, inspiring, and more meaningful experience.”
With the help of Voia’s AI technology, EL AL was able to take one recorded in-flight safety video and create 50 destination-specific versions. The project was completed within two days, initially brought forward by creative content agency Peach.
“This campaign sits at the intersection of technology, entertainment, and storytelling,” said Eyal Saada, CEO of creative content agency Peach. “It proves what’s possible when innovation meets imagination, a new wave of production that connects with audiences in bold and meaningful ways.”
Voia’s technology works directly alongside directors, producers, and crews on set, connecting cameras and rendering scenes in real time. By integrating AI into the filmmaking process rather than using it to generate entire pieces, cost and complexity are reduced without having to sacrifice human input.
“We started Voia to break the bounds of visual storytelling,” said Avner Braverman, CEO of Voia. “It was so great working on this project with EL AL. The team brought on amazing vision and creativity and together we did something no airline has ever done before.”