Etihad Airways is celebrating the arrival of the 10 millionth member to its loyalty programme.
Mark Potter, managing director of Etihad Guest, said: “We are delighted to welcome our 10 millionth member to the Etihad Guest family. In parallel to the airline’s own growth trajectory, we’ve seen an exciting expansion in our member numbers which have leapt by a quarter since the beginning of 2023.
“The lucky guest who has become the 10 millionth member is in for an incredible surprise when they are notified later this month. We are going to upgrade them to Platinum status immediately.
“This is a tier set aside for the programme’s most frequent flyers, requiring 125,000 Tier Miles to attain”.
The Etihad Guest Loyalty Programme, launched in 2006, now boasts a global membership, with its largest membership bases being spread across the UAE, India, the UK, the USA and Australia.
“Today’s landmark moment comes as we activate the programme enhancements we announced earlier this year, offering a diverse range of personalised benefits to guests from the moment they join,” said Mark.