Emirates steps onto the court for the first time as the official airline partner of the Championships 2024 at Wimbledon. The airline is serving the event, taking place between July 1 and 14 at the All England Lawn Tennis Club.

To mark its grand debut – the airline has unveiled a special A380 livery featuring the iconic Wimbledon logo placed in between two sporting silhouettes in action. The new livery will rally excitement as it heads to London Heathrow on 1 July, heralding the start of the third Grand Slam of the year.

The special decal will remain on the A380 aircraft throughout the Championships with scheduled services including London Heathrow, Manchester, Washington DC, Paris, New York (JFK), Casablanca, Zurich, Brisbane, Barcelona and Perth.

“Wimbledon is one of the most prestigious events on the global sports calendar and we’re thrilled to celebrate our first year as the Official Airline Partner,” said Emirates president Tim Clark. “We have a unique opportunity to strengthen our enduring connection with tennis fans, including the many amongst our global customers.

“In our debut year of partnering with Wimbledon, our message to tennis fans will be big and bold. We look forward to showcasing some of the iconic Wimbledon experiences to our customers onboard.”

Emirates will run a variety of activities to keep fans of all ages entertained. The airline will also be activating its sponsorship rights throughout the tournament with its signature “Emirates Experience” stand at the All England Club’s Grounds.

Emirates will bring “a taste of The Championships” onboard all its flights to and from the UK in July. Economy and Premium Economy Class passengers will enjoy cream cheese mousse, strawberry compote, hazelnut streusel, and strawberry cheesecake.

First and Business Class passengers will be offered strawberries and cream, pastries, and lemon strawberry cupcakes featuring a Championships logo dessert topper. Customers will also get into the Wimbledon spirit with Pimms cocktails served in the iconic A380 onboard lounge.

Passengers will also spot branded beverage coasters and headrests across the different cabins. First Class passengers travelling from Dubai to the UK will also be gifted Emirates branded Wimbledon 2024 towels, produced by Christy, the Official Towel Supplier of The Championships.