As the US celebrates Independence Day on July 4, Alaska Airlines held tribute to the country’s service members.
Its fourth ‘Honoring Those Who Serve’ aircraft livery on a 737 MAX 8 was unveiled on the holiday.
“The fourth of July is a time to reflect on the freedoms we enjoy and to recognize the sacrifices made by military members,” the airline read in a statement. “At Alaska, we are dedicated to honouring these heroes and their families in meaningful ways.”
The design, while mostly identical to its three other ‘Honoring Those Who Serve’ aircraft, it features a new patriotic paint scheme with symbolic imagery representing all six branches of the US Armed Forced: Air Force, Army, Coast Guard, Marine Corps, and Space Force.
“From its star-spangled design to the heartfelt message emblazoned on its side, this aircraft is a flying tribute to the courage and dedication of those who serve today, and those who served in the past,” the airline said.
The US airline hopes the aircraft “serves as a reminder of the sacrifices” made by the US service members as it “takes to the skies”.