Turkish Airlines has launched its sustainability brand ‘Tomorrow On-Board’ to coincide with World Environment Day, with a special event at the carrier’s hub, Istanbul Airport.

The event presented a display of sustainable in-flight products and services, along with the exhibition of items made from repurposed aircraft parts.

A statement from Turkish Airlines explains the brand, saying: “Tomorrow On-Board was created with several key objectives: enhancing the brand image, delivering a unified message and visual framework for all sustainability statements, systematically communicating sustainability activities to investors, and ensuring passengers have the opportunity to take part in sustainability initiatives.

“Tomorrow On-Board will serve as a brand guiding all the company’s sustainability practices and communication efforts”.

Levent Konukcu, Turkish Airlines Chief Investment & Strategy Officer, said: “Tomorrow On-Board initiative embodies our commitment to reducing our environmental impact and enhancing sustainability practices across all our operations to leave a better world for future generations.

“Through this platform, we emphasise our dedication to offering transparent information and data, ensuring that our sustainability efforts are consistently clear and easily accessible to all stakeholders.”

To mark the launch, an exhibition titled “41.2607° North and 28.7424° East” was revealed, showcasing a curated selection of artworks, including paintings, sculptures, and installations by four different artists to welcome visitors for two weeks at Istanbul Airport.

The artworks, created by artists by recycling items such as parts from a decommissioned aircraft, Flight Crew uniforms and bags, interior cabin carpets, and seat fabrics, to emphasise the goal of a better world.