GE Aerospace is celebrating its launch as an independent company with the release of a new advertisement.
Its first advertisement as an independent company will air during the NBA finals. It features real GE Aerospace employees with no actors used, putting its workers in the spotlight.
GE Aerospace said: “Our purpose to define the future of flight, lift people up, and bring them home safely is what this is all about.”
The company broke off from American giant General Electric (GE) earlier this year. Its energy unit GE Vernova also made its debut as an independent company. It follows GE spinning off its healthcare business over a year ago.