American Airlines is elevating the customer experience this summer with its new onboard offerings. The airline is launching its first rotating collection of premium onboard amenity kit series. In addition, it is launching a new menu and bedding to ensure passengers are well fed and rested throughout their flight journey. Passengers can also look forward to American’s new Flagship Suite seating and updated seating this summer on its new 787-9, 777-300, and A321XLR aircraft.
“We thoughtfully curate each element of the onboard experience so every customer can look forward to the time they spend in flight,” said American’s vice president of customer experience Kim Cisek.“Part of the magic of travel is connecting our customers to the people and experiences that matter most to them. We’re taking that concept to the skies by introducing a new, dynamic onboard program that’s inspired by feedback from our customers and team members.”
American worked with a mix of boutique and well-known brands to create a program that will evolve throughout the years and feature rotating kit designs and high-quality skincare products in addition to the new bedding program. It had collaborated with beauty retailer Thirteen Lune to curate its skincare offerings.
In addition to these rotating products within the kits, customers will enjoy limited-edition specialty kits created in collaboration with diverse designers and brands based primarily in the US. Through the designs of these specialty kits, American will recognise specific milestones and initiatives that reflect the values and backgrounds of the airline’s customers and team members. These limited-edition kits will debut in the months and years ahead.
Customers traveling across Flagship first class or Flagship business class will enjoy a dual-sided pillow with cool touch fabric on one side, and traditional fabric on the other. Those traveling in Flagship first class on international flights will continue to enjoy a set of pyjamas.
Its Flagship Suite Preferred seating will also offer customers expansive space, several storage areas, exclusive amenities such as a Nest Bedding mattress pad and pyjamas, a throw blanket, a memory foam lumbar pillow, and an exclusive amenity kit.
In addition, its new menu offers a palette of more international inspiration. Passengers on flights to destinations such as Copenhagen, Naples, or Nice can enjoy offerings such as macadamia crusted sea bass with citrus cream sauce, quinoa, toasted orzo, and haricots verts. Other offerings to international destinations include pan-roasted chicken, tortellini pasta, and other offerings.
Customers traveling from Europe in business class can choose to indulge in menu items like chili marinated chicken with mojo verde sauce, sweet potato mash, roasted corn and mini chili or gnocchi duet with plain and beetroot gnocchi, lentil ragout, apple chutney, brown butter, roasted spring onion and sliced green onion.
Customers traveling on domestic first class can also discover new offerings on their journey. Travelers can enjoy cuisine such as shawarma seasoned grilled chicken, three cheese sacchetti pasta, chicken enchiladas or a plant based stuffed red pepper.