As the Official Airline and Strategic Partner of Expo 2023 Doha, Qatar Airways has revealed the “Qatar Airways Garden”. The attraction, part of Expo 2023 Doha, will run for six months, concluding at the end of March 2024. Inspired by global botanical marvels, with a special nod to the timeless Gardens of Versailles, the garden aims to blend Qatar’s modern spirit and its cherished traditions.
The design captures iconic landmarks from across the continents Qatar Airways connects, including the Middle East, Europe and Asia, emphasising Qatar’s role as a global hub. The garden not only showcases the airline’s connectivity but also embodies the spirit of diversity, sustainability, and cultural celebration.
Stepping into this sanctuary, visitors are greeted by a giant yellow teddy bear – an iconic reference to the award-winning Lamp Bear at Hamad International Airport (HIA). Football icons David Beckham and Ronaldinho recently visited the pavilion.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said, “Our pavilion at Expo 2023 Doha reflects our dedication to uniting people, promoting sustainability, and constantly pushing the boundaries of the travel experience. It derives inspiration from botanical marvels across the globe while showcasing Qatar’s pivotal role in global connectivity. We are thrilled to present visitors with a space that reflects our focus on innovation, customer experience, and deep-rooted ties to Qatari heritage.”
A notable highlight for visitors at the pavilion is the augmented QVerse platform, which integrates digital innovation into the botanical experience. Launched in April 2022, QVerse provides an immersive digital exploration of Qatar Airways’ interiors. Guided by the airline’s MetaHuman cabin crew member, ‘Sama’—which means ‘sky’ in Arabic—visitors can virtually embark on a journey through First Class check-in counters, Premium Lounges, and Business and Economy Class cabins.
The pavilion merges natural beauty with innovative design, evident in the grandeur of its orchard tree, reminiscent of HIA’s Al Mourjan Garden.
A standout feature of the garden is its overhead maze. Guests are invited to navigate a mesmerising maze mirrored from above, offering a splendid, picturesque moment, reflective in both design and experience. This artistic masterpiece promises to be one of the pavilion’s main attractions.
In alignment with its commitment to offering a holistic experience, Qatar Airways is also introducing an enriched in-flight experience starting 11 October 2023. Passengers aboard can expect curated beverages and an exclusive à la carte menu from Evergreen Organics spotlighting Qatari farm-sourced ingredients. Further enhancing the in-flight ambiance, a dedicated Expo-themed channel offers over 30 gardening-related shows, ensuring that the journey to and from Doha resonates with the Expo’s botanical spirit.