JetBlue has extended its partnership with Florida Panthers, part of the National Hockey League, showing its dedication to the region. The airline plans to reach over 250 daily departures from Fort Lauderdale Airport by 2027, offering more low-fare options to customers.

This partnership extension will build on the airline’s pre-existing relationship with the team of 14 years and will be led by JetBlue Vacations.

The partnership with the Florida Panthers includes marketing assets and benefits for fans, such as travel packages and VIP experiences through JetBlue Vacations.

In 2000, around 16 million passengers flew in and out of Fort Lauderdale Airport (FLL), which doubled by 2022 to about 32 million passengers. The airline’s presence within the state, paired with its partnership with the Florida Panthers, has named it the Official Domestic Airline of the Panthers.

The airline has an ambitious growth plan within South Florida and is planning to reach over 250 daily departures from FLL by 2027. This will enable the airline to provide more customers with the carrier’s special low fares and experience a broader choice of destinations from South Florida.

Commenting on the partnership, Robin Hayes, chief executive, JetBlue said: “Ever since our first flight 23 years ago, South Florida has held a special place in JetBlue’s heart, and this partnership with the Florida Panthers further demonstrates our dedication to the region. As we continue to expand our presence in South Florida and bring the JetBlue Experience to more customers, we are proud to stand alongside the Panthers as they inspire and entertain fans on and off the ice.”

Shawn Thorton, chief revenue officer, Florida Panthers said: “The Florida Panthers are proud to solidify our time-honored partnership with JetBlue, a company which firmly aligns with our common values with a demonstrated history of serving the South Florida community, providing quality service to customers while working to inspire the next generation.”

JetBlue Vacations benefits that are offered to the team’s fans include packages such as flights+hotel or flights+cruise with additional offerings to provide seamless travel experiences for fans and other customers.