Emirates has become the official airline sponsor of Etoile Sportive du Sahel for the 2023-34 season marking Emirates’ commitment to football and connecting to a new base of fans in North Africa. In addition to football, Emirates will also be supporting the main indoor sporting teams which include basketball, volleyball and handball. Emirates branding will be placed on the Etoile Sportive du Sahel Club’s first team jerseys, training kits, as well as all indoor sports kits from the start of the 2023-2024 season. 

Emirates will also have access to a wide range of other benefits including advertising and branding rights in the club’s stadium and indoor sports facilities, digital and social media activation rights, hospitality, meet and greet access to the athletes, and prominent visibility across the Sousse Olympic Stadium and training ground and indoor sports arena. 

“The collaboration signifies our shared passion for the beautiful game and our mutual dedication to fostering the growth of football in Tunisia and beyond. We are proud to have the world’s largest airline, Emirates as the official sponsor of Etoile Sportive du Sahel,” commented M Othman Jenayah, president, Etoile du Sahel. “This partnership marks a momentous milestone in our club’s history, as we proudly display the renowned Emirates brand on our jerseys. We are excited to join forces with a global company that shares our commitment to excellence, both on and off the field. Emirates’ support and recognition of Etoile Sportive du Sahel is a testament to our club’s remarkable legacy and this partnership not only strengthens our position as a prominent force in African football but also amplifies our visibility on an international scale.” 

Emirates has been serving Tunisia for the past 17 years, and since its inaugural operation has carried over 1.64 million passengers on the route. The airline currently operates a daily flight to Tunisia with a Boeing 777-300ER aircraft. 

Pleased to partner with Etoile Sportive du Sahel, Badr Abbas, senior vice president, commercial operations, Africa for Emirates said: “Amplifying our brand message on jerseys across their different sports divisions will help to create more meaningful connections with sports fan bases in Tunis and across Africa. Our partnership with Etoile du Sahel is also a testament of our support and long-standing involvement with football and we’re also keen to connect with fans of indoor sports including basketball, volleyball and handball that are fast gaining popularity in Tunisia. Etoile du Sahel has great local and regional appeal, and as a brand, we’re proud to bring together ardent fans and teams, expand the reach of the club, while nurturing upcoming talent.”