Emirates has extended its 21-year partnership with the Sydney Symphony Orchestra till 2025, solidifying its commitment to support arts and culture in Australia. This partnership will connect music lovers across the glove to the symphony’s innovative digital concert series. The partnership will also deliver the classical work to millions of Emirates passengers through the airline’s in-flight entertainment system. The sponsorship will continue to offer ticket and hospitality experiences, presenting partner opportunities for the symphony’s concert series, as well as other benefits including branding and promotional opportunities.  

Emirates’ renewed partnership comes as the Sydney Symphony Orchestra marks its return to reopened Sydney Opera House Concert Hall in July 2022.

The partnership will also continue to offer ticket and hospitality experiences, presenting partner positioning for the Orchestra’s Emirates Master Series, as well as other benefits including branding and promotional opportunities. Music is a key aspect of the content offered on Emirates’ inflight entertainment system, with over 6,500 channels that include genres such as classical, jazz, and opera. 

“Like air travel, music has the power to lift our spirits, broaden our horizons and open up the world around us. We’re proud to continue our support to the Sydney Symphony Orchestra, which is home to exceptional standards of performance, outstanding musicians, and is regarded as one of the world’s leading orchestras,” commented Barry Brown on the renewed partnership. “Our Sydney Symphony partnership, now well into its second decade, is Emirates’ longest running non-sports sponsorship and we look forward to continuing our great work together.” 

Performing over 150 concerts a year to a live audience of more than 350,000 people, the Sydney Symphony will work with Emirates to expand the global audience through the Orchestra’s Sydney Symphony on Demand digital platform which features full-length concert experiences. The platform also presents special chamber music recordings with musicians making new Australian work available to audiences around the world. The platform, launched in partnership with Emirates in 2020, provides free access to a catalogue of performances. 

Thanking Emirates for its support, Craig Whitehead, chief executive of Sydney Symphony Orchestra said: “Emirates has been a significant partner in the Orchestra’s long history of bringing the greatest artists and extraordinary musical experiences to the Concert Hall of the Sydney Opera House. Emirates’ support has also allowed us to continue an ambitious program of commissioning and recording new work by Australian composers. We are looking forward to sharing our performances on Emirate’s global platform, where the unique nature of our performances will be available to audiences around the world.”