Etihad Airways joined hands with Paramount Pictures to celebrate the theatrical release the next release in the Mission Impossible series.
Among other locations, the movie was also shot in Abu Dhabi, with videos of Abu Dhabi’s upcoming new flagship airport terminal and Etihad’s future base.
As a part of the promotional plan, Etihad’s First and Business cabins will be treated to a cinema style Movie Snacks menu and indulge in themed mocktails along with inflight entertainment featuring Mission: Impossible content from June to August.
In addition to the onboard experience, Etihad will be celebrating the film’s release with a co-branded marketing campaign featuring bespoke content and flight specials with self-destructing offers. Fans around the world will get to travel on their next mission with a movie themed experience.
“The Mission Impossible blockbusters are a phenomenal series and we’re incredibly proud to partner with Paramount Pictures to showcase Etihad and Abu Dhabi to the world,” said Amina Taher, Vice President Brand, Marketing and Sponsorships, Etihad Airways. “We are thrilled to be able to give millions of guests the opportunity to enjoy the Mission Impossible films during their Etihad flight and to showcase the film across our global network.”
“We are happy to partner with Etihad and to shoot in Abu Dhabi once again. Having Etihad aircraft and cabin crew authentically in the movie celebrates our appreciation of the warm welcome Abu Dhabi gave to our production,” said Irene Trachtenberg, SVP, Worldwide Marketing & Partnerships, Paramount Pictures. “Our partnership with Etihad will help to reach Mission: Impossible fans globally as they can watch the previous Mission: Impossible movies on the inflight entertainment as they fly to, from or through Abu Dhabi on their own missions.”
This is the third time the blockbuster movie series has chosen the UAE as a location, with Mission Impossible: Ghost Protocol being the first of the franchise to be filmed in the country in 2011.