Qantas Loyalty has unveiled a new online shopping experience which will allow Frequent Flyers to earn and use their Qantas Points on 900 premium and household brands and more than 20,000 products.

Qantas claims that this launch of Qantas Marketplace is the biggest online retail expansion of the Frequent Flyer program, offering more opportunities for members to be rewarded and enjoy more value when they spend.

“Our Frequent Flyers already earn more points on the ground than they do through travel. With Qantas Marketplace, we’re connecting them to hundreds of brands that they know and love, with the added benefit of being able to earn and use points,” said Olivia Wirth, CEO, Qantas Loyalty.

The platform will bring together brands and products curated by Qantas across fashion, beauty, homewares, appliances and technology including leading Australian fashion designers and products from international brands.

The new shopping experience replaces the Qantas Rewards store with 20% more brands and over a thousand new products available. Popular brands such as Apple, BOSE and Dyson will continue to be available on Qantas Marketplace.

Frequent Flyers will be able to use their Qantas Points to shop on Qantas Marketplace using Points Plus Pay and will earn at least three Qantas Points per dollar spent up from two points when using cash.

Members will also be able to take advantage of regular bonus points offers.

“We know our members are always looking for more value and ways to boost their points balance, so we’ve increased the points earn rate on the platform too. Australia’s love of Qantas Points has seen us build strong partnerships with some of the country’s biggest brands. These connections are key to keeping our members engaged in the program and ultimately drive value for our business,” added Wirth.

As an introductory offer, Points Club members will earn an additional three Qantas Points per dollar spent and Points Club Plus members will earn an additional six points per dollar spent until 30 June 2023. The elite earners will also be eligible for an ongoing discount on the points required for purchases on Qantas Marketplace: 10 percent discount for Points Club Plus and 5 percent discount for Points Club.

To mark the launch of the platform, Australian designer Michael Lo Sordo created a custom dress in Qantas’ shade of red that will be available via Qantas Marketplace.