Silicon Valley mobile messaging business Clickatell has “gone live” with its “Chat 2 Pay” feature with South African budget carrier FlySafair.

The airline is to the first to deploy the feature, which provides “a pay-by-link capability that allows its customers the convenience of effortless mobile payments via FlySafair’s WhatsApp channel”, Clickatell said.

“We are always looking for ways to improve our customer experience and are therefore very excited that our customers can now pay for their luggage with a payment link shared to their mobile phones via WhatsApp. There is no need any more for our customers to go stand in a queue at the airport to pay for luggage,” said Kirby Gordon, chief marketing officer at FlySafair.

“There is a major opportunity for airlines across the globe to enhance their customers’ travel experience by making it possible to browse, book and pay for, as well as manage their travel bookings on their mobile phones,” said Jeppe Dorff, chief product and technology Officer at Clickatell.